Adidas x UWFB
Rivalry Shoe GIFt

2019 // Adidas Rivalry Shoe

Before the 2019 Las Vegas Bowl, Adidas gifted University of Washington Football a pair of custom ‘Rivalry Shoes’. We wanted to promote our partnership with Adidas, so we created the concept of a GIFt. The GIFt (seen below) includes a stop motion animation and series of images of the shoes being unwrapped.